Sheetz push into region gets pushback
Editor’s note: This version has been updated with corrections to a name and comments made by Jennifer Nicholas of Eastpointe.
By Myesha Johnson and Hannah Mackay
Tribune News Service
A steady stream of excited customers welcomed Michigan’s first Sheetz when the convenience chain opened its first site in Romulus this summer.
While many craved the Pennsylvania-based company’s stores, known for 24-hour service and made-to-order food, a growing number of Metro Detroiters now are speaking out and standing up against its 60-store expansion in the state. Their concerns include oversaturation of gas stations, added traffic, potential for more crime and environmental pollution.
Jennifer Nicholas, 59, of Eastpointe is among opponents of the chain’s push into Metro Detroit. After seeing a news report that Sheetz wanted to move into an Office Depot site in her city, she passed out flyers to rally a dozen neighbors to attend a public hearing on the proposed development.
“It seems like they are just forcing their way into whatever city, whatever community they think is going to be beneficial to them, and residents do not have any recourse,” Nicholas said. “They can come out and speak to city council or their planning commission, but they have no voice. It doesn’t matter who was crying or talking.”
Eastpointe city officials did not respond to a request for comment.
Sheetz has announced plans to open stores at numerous Metro Detroit sites, including in Warren at 31925 Van Dyke, Ypsilanti at 2103 W. Michigan Ave., Eastpointe at 19001 E. Nine Mile, Taylor at 8200 Telegraph Road and 20623 Eureka Road; an additional station in Warren and others in Macomb Township at 45011 Garfield Road and in Chesterfield on 23 Mile east of I-94.
Most recently, the company received a site approval in Fraser for a store that is in the engineering process, with construction expected in 2025 at the southwest corner of 14 Mile and Utica Road.
Edie Pearson, 62, a 25-year Fraser resident, says Sheetz is moving into her backyard, with a brick wall being the only thing separating her from the planned convenience mart.
“There’s no positives to putting them in the neighborhood,” she said. “They’re putting a dumpster right on the other side of my fence.”
Pearson says the planned Sheetz contrasts with improvements being made in other Macomb County communities.
“New Baltimore is rehabbing an old building they have, Mt. Clemens is rehabbing their downtown, and we get a gas station,” she said. “We’ve got two gas stations on the corner.
“The city council seemed to have wanted the money more than helping us out,” Pearson said. “I feel city council has no integrity whatsoever. … They all make money, the developer, the multimillion-dollar corporation has money, and us that have the least to lose, we lose.”
Lauren Sayre, the city’s planning and zoning administrator, declined to comment. Other Fraser officials did not respond to a request for comment.
Sheetz defends its expansion plans as positive for the communities where it locates.
“Sheetz strives to be the best neighbor we can be in every community we serve,” Nick Ruffner, the company’s public affairs manager, said in an email. “As a family-owned-and-operated company, we listen closely to local feedback and work with officials to ensure our project aligns with community values. Sheetz will continue to meet with local officials throughout the duration of this project to ensure it represents the Fraser community well.
“Sheetz is a brand new offering in southeast Michigan. When new businesses come to a market, the competition benefits the community at large by driving innovation, enhancing consumer choice, lowering prices and fostering economic growth to deliver better value as well as attract and retain customers.”
Each Sheetz store will employ 30 to 35 workers, the majority of them full-time, the company said. It touted competitive pay, benefits packages to all employees, including medical, dental and vision insurance, 12 weeks of 100% paid maternity leave, a 401(k) retirement plan, tuition reimbursement, quarterly bonuses, paid time off and more. Sheetz ranked second in the latest Best Workplaces in Retail in America by Fortune and in the Top 10 of the “Companies that Care” list from People magazine.
Beyond its push to open dozens of stores in Michigan, mostly in Metro Detroit, the company is raising its local profile as the lead sponsor of next month’s Detroit Policy Conference, a gathering of political and business movers and shakers sponsored by the Detroit Regional Chamber.
Still, the chain’s planned entry into some southeast Michigan communities is meeting stiff resistance.
In Farmington Hills, residents and business owners have been vocal in their opposition to a proposed Sheetz gas station at the intersection of Middlebelt and W. 12 Mile. The city’s planning commission approved the planned unit development at a meeting last month, despite several residents showing up to voice their concerns. Farmington Hills City Council has the final say and will consider the plan and hear from community members at a public hearing that will likely be scheduled for January.
The proposed Sheetz would be at the former site of Ginopolis Bar-B-Q Smokehouse, which closed in 2019 and sits across from two gas stations. It would contain 44 parking spots, 12 gasoline pumps, a restaurant area and a drive-thru.
Four planning commissioners, including former mayor and city council member Barry Brickner, voted in favor of the proposed planned urban development, while one, John Trafelet, opposed it.
“We don’t look at the applicant based upon their name. We look at the applicant, the application based upon what they’re asking to do and whether or not it fits within current zoning or based upon the recent changes we did to the master plan,” Brickner said. “We look at the use and we look at whether or not it fits within zoning or under the new master plan. So four of us decided that it, as far as the use was concerned, was OK.”
Other factors at play in signing off on the development was that the Sheetz would replace an abandoned restaurant and be near other 24-hour businesses.
As a condition of recommending the planned unit development, Sheetz has to maintain lighting standards for commercial use to avoid spill-over illumination into the adjacent neighborhood, Brickner said. The company also will be required to have buffers separating the business from residential areas, Brickner said.
“There were some restrictions put on there based upon the complaints from the residents within … our abilities,” he said.
Ozzie Butt, 47, of White Lake owns the Sunoco gas station across the street and worries the chain would put him out of business. Butt owns another Sunoco gas station at Nine Mile and Farmington Road in Farmington.
“It just doesn’t make sense because … it’s not on the highway, you’re putting a mega-station right in the middle of a subdivision, it just doesn’t add up,” Butt said. “You’re putting a mega-store right in front of a mom-and-pop shop. Of course, we’ll have no choice — shutting the door and moving on.”
Tim Parvin lives less than a mile from the proposed Sheetz location and said the surrounding neighborhood is largely composed of single-family homes and condominiums. He notes the two existing gas stations and says he’s concerned that a 24-hour Sheetz would cause noise and light pollution.
“I just don’t see the fit here for these single-family homes. … Property values would decrease, traffic will increase,” Parvin said. “There are better locations for Sheetz. … Do we need more gas stations? I don’t think so.”
Another resident, Lloyd Banks, started a group to oppose the development, Concerned Citizens Against Sheetz. He said he’s worried the proposed 24-hour gas station would lead to an increase in crime.
“As it relates to crime, we feel, because of its 24 hours in nature, that it causes crime itself,” Banks said. “We know crime happens at many businesses, but in particular for Sheetz, they’ve had some really horrendous crimes that have taken place after 10 o’clock or 11 o’clock at those gas stations around the country.”
Incidents at Sheetz locations have included the fatal shooting of a 21-year-old man in Columbus, Ohio, in October 2022, the shooting of two people outside a Sheetz in Prince George County, Maryland, in March 2024, and a stabbing that injured an 18-year-old man at a Sheetz in Larkville, Pennsylvania, in October 2024.
Banks also expressed concerns about diversity at Sheetz, referencing a lawsuit filed in April by the U.S. Equal Employment Opportunity Commission. The lawsuit accuses Sheetz of racial discrimination in hiring.
In a statement reported by CNN, Sheetz said it “does not tolerate discrimination of any kind.”
Nasir Siddiqui, vice president of sales at Bazco Oil, co-founded the Metro Detroit Petroleum Alliance, a group of around 350 local business owners in the gas industry who oppose several proposed Sheetz locations across Metro Detroit. Siddiqui co-owns the Chillbox BP gas station across the street from the proposed Sheetz in Farmington Hills.
“There’s a lot of gas stations already in southeast Michigan, it’s one of the most densely populated areas obviously in the state and makes Michigan one of the most densely populated areas for gas stations,” Siddiqui said.
Siddiqui said the alliance’s members aren’t worried about competition, but large, out-of-state organizations compete on a different playing field and can disrupt local mom-and-pop gas stations in communities like Farmington Hills, Warren and Taylor.
“We’ve been local for all these years supporting local businesses,” Siddiqui said. “And Sheetz … It’s a big conglomerate, which doesn’t make for fair competition for the local mom-and-pop.”
Sheetz has not found success everywhere in Michigan with its expansion plans. In May, Madison Heights City Council voted against approving a Sheetz gas station on Dequindre Road. Officials cited concerns that it was incompatible with adjacent residential land uses, would have adverse effects on the environment, and that Sheetz failed to demonstrate the need for its business in the area.
Sheetz had proposed a location in Rochester Hills but withdrew its application from the Zoning Board of Appeals in January before it could be voted on.
Nicholas, the Easpointe resident who campaigned against Sheetz locating in her Macomb County city, spoke at a planning commission meeting in September and believes the city was “facilitating Sheetz entering the market.”
Nicholas said of the newly approved Fraser site: “It’s a horrible place for the gas station. It will be replacing a 100 year old bank in a small town that already has 2 gas stations at that intersection.”
“They are setting up next to gas stations that are already there. They are setting up in residential neighborhoods,” Nicholas said. “If they were taking over existing gas stations or they’re building in an area where there is not a gas station … that would be all right, but that’s not what they’re doing.
“Why would you want to come into a community that is opposed to you? Why would you want to set up a business when you see people angry and almost in tears saying that they don’t want you?” she said.
The MENA American Chamber of Commerce, representing hundreds of local business owners, is also calling for an end to Sheetz’s expansion. The group cites concerns regarding anti-competitive practices, environmental risks, and impacts on local supply chains, a release said.
Faye Nemer, CEO and founder of the chamber, said Sheetz is using the largest planning and zoning firms in the state as well as political lobbying firms to pursue its expansion.
“The introduction to Sheetz into the Michigan market has been very aggressive in nature,” Nemer said. “Their entering into the market is not what we’re concerned about, we’re not opposed to fair competition … neither are the independent operators, however it’s the unfair business practices that we are challenging and taking issue with.”
MENA will take legal action against municipalities that are approving Sheetz stores versus gas stations from independent operators, Nemer said.
“We’re hoping municipalities will start treating independent operators more equitably compared to corporate-backed entities, whether it’s Sheetz or others, to level the playing field … and make sure … they have the same opportunity as a $7.5 billion operation.”