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How the humble water gun became the symbol of Barcelona’s anti-tourism movement

20 June 2025 at 14:40

By JOSEPH WILSON

BARCELONA, Spain (AP) — A group of tourists were sitting at an outdoor table in the Spanish city of Barcelona, trying to enjoy their drinks, when a woman raised a cheap plastic water gun and shot an arc of water at them.

Her weapon of choice — the cheap, squirt-squirt variety — is an increasingly common fixture at anti-tourism protests in the southern European country, where many locals fear that an overload of visitors is driving them from their cherished neighborhoods.

How did the humble water gun become a symbol of discontent?

From refreshing to revolutionary

The phenomenon started last July, when a fringe, left-wing activist group based in Barcelona that promotes the “degrowth” of the city’s successful tourism sector held its first successful rally. Some brought water guns to shoot one another and stay cool in the summer heat.

“What happened later went viral, but in reality it was just kind of a joke by a group of people who brought water guns because it was hot,” Adriana Coten, one of the organizers of Neighborhood Assembly for Tourism Degrowth, told The Associated Press.

Then, some turned their water guns from each other to tourists. The images went around the world, becoming a publicity coup for the anti-tourism cause.

The guns reappeared in April when the same group stopped a tour bus in Barcelona, the Catalan capital.

Guns drawn

On Sunday, around a thousand people marched from a luxury shopping boulevard popular with affluent foreigners before police stopped them from getting closer to Barcelona’s top sight-seeing destination: La Sagrada Familia church.

The marchers spritzed unsuspecting tourists along the way, chanting slogans and carrying protest signs. One read: “One more tourist, one less resident!”

They left a trail of stickers on hotel doors, lampposts and outdoor café tables showing a squirting water gun encircled by a message in English: “Tourist Go Home!”

Still, the number of Barcelona protesters carrying water guns was a minority — and in the gun-toting group, many were only shooting in the air or at each other. One dad was toting his baby in a front-pack, water gun in hand.

Outside the protests, Barcelona locals are not toting water guns or taking aim at tourists. And many in the city still support tourism, which is a pillar of the local economy.

‘A symbol’

Can the water gun really change the minds of tourists, authorities or the businesses that drive the industry? Depends on who you ask.

  • A protester holds a water gun during a protest against...
    A protester holds a water gun during a protest against overtourism in Barcelona, Spain, Sunday, June 15, 2025. (AP Photo/Pau Venteo)
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A protester holds a water gun during a protest against overtourism in Barcelona, Spain, Sunday, June 15, 2025. (AP Photo/Pau Venteo)
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Protester Lourdes Sánchez and her teenage daughter, each holding a water gun, said the gun “really isn’t to hurt anyone.”

“This is a symbol to say that we are fed up of how tourism industry is transforming our country into a theme park,” Sánchez said.

Another demonstrator, Andreu Martínez, acknowledged it was “to bother the tourists a bit.”

Laurens Schocher, a 46-year-old architect, said he didn’t shoot any suspected tourists but hoped that carrying a water gun would bring more attention to their cause.

“I don’t think the tourists will get it,” he said. “I think this is to send a message to authorities.”

A squirt can hurt your feelings

The marchers had no monster, pump-action water cannons most kids use for backyard battles in the summer. Theirs were the old-school, cheap-o water guns that send a slim jet of water not that far away.

Some tourists who were sprayed took it in stride, even claiming it was refreshing on a day with temperatures pushing up to around 87 Fahrenheit.

But there were moments of tension. When several marchers squirted workers at a large hostel, tempers flared and one worker spat at his attackers as he slammed the hostel door shut.

Nora Tsai, who had just arrived from Taiwan on a short visit, was among those spritzed on Sunday. She said she was a bit frightened and saddened. The “Tourist go home!” chants didn’t help either.

“I still like Barcelona,” she said. “I have met a lot of people who were kind.”

A protester holds a water gun during a protest against overtourism in Barcelona, Spain, Sunday, June 15, 2025. (AP Photo/Pau Venteo)

Could you eat this much ice cream after walking 1,100 miles? Some Appalachian Trail hikers try

19 June 2025 at 17:02

By MARK SCOLFORO

GARDNERS, Pa. (AP) — Sam Cooper had just trekked 7 miles through a rain-sodden stretch of the Appalachian Trail when he sat down outside a little country store in Pennsylvania to take on its ice cream challenge.

Nearly 40 minutes and 2,500 calories later, the dairy farmer from Chapel Hill, Tennessee, was polishing off the final titanium sporkful of chocolate chip cookie dough on Tuesday and adding his name to the list of “thru-hikers” who have celebrated the trail’s halfway point by downing a half-gallon of ice cream.

By the end Cooper, 32, whose trail name is Pie Top, was calling the experience “pure misery.”

“I don’t think anybody should be doing this,” Cooper said cheerfully. “This is not healthy at all.”

The ice cream challenge is thought to have begun more than four decades ago at the Pine Grove Furnace General Store in Gardners, a few miles north of the current true halfway point on the 2,197-mile trail. Thru-hikers, as they’re known, are the fraction of the trail’s 3 million annual visitors who attempt to walk its entire length in a single, continuous trip.

As they slog their way north through Virginia and Maryland, the ice cream challenge is a regular topic of conversation among thru-hikers at shelters and campfires, said Stephan Berens, 49, a psychiatric nurse from Nuremberg, Germany.

Berens, whose trail name is Speedy, polished off his black cherry and vanilla in about 25 minutes after completing 17 miles on the trail that day — and with seven more to go that afternoon.

  • Hershey’s Ice Cream delivery driver Sam Sattazahn delivers ice cream...
    Hershey’s Ice Cream delivery driver Sam Sattazahn delivers ice cream to Pine Grove Furnace general store, home of the half-gallon ice cream challenge, at Pine Grove Furnace State Park in Pennsylvania on Tuesday, June 10, 2025.(AP Photo/Mingson Lau)
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Hershey’s Ice Cream delivery driver Sam Sattazahn delivers ice cream to Pine Grove Furnace general store, home of the half-gallon ice cream challenge, at Pine Grove Furnace State Park in Pennsylvania on Tuesday, June 10, 2025.(AP Photo/Mingson Lau)
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‘The most free I’ve ever felt’

Trail experts say hikers can need up to 6,000 calories a day, a practical challenge when food needs to be carried up and down rocky terrain. The slender Berens figures he’s lost about 20 pounds since starting April 8.

“I thought it would be worse, but it’s OK,” said Berens, smiling and patting his stomach after finishing the half-gallon. “Such a crazy idea.”

Zeke Meddock, trail name Petroglyph, didn’t bother timing himself but finished his choice of a quart and a half carton of chocolate chip cookie dough and a pint of strawberry. The diesel mechanic from North Amarillo, Texas, began his hike on March 27, two months after finishing a stint in the U.S. Army.

“You’re basically walking away from life,” said Meddock, 31. “It’s the most free I’ve ever felt.”

So far this year, about 50 thru-hikers have finished the challenge, earning the honor of having their photos posted on a store bulletin board. In a notebook to record their thoughts, Chicken Louise wrote on May 24: “Life choices?” The next day, Seagull weighed in with, “I feel bad,” and Hyena issued a cry for help: “It was very fun for the first 15 minutes. Now, I (and my family) want to die.”

The ice cream challenge record, less than 4 minutes, was set two years ago by a man with the trail name Squirt. Two decades ago, the mark to beat was about 9 minutes.

Thru-hikers who want to attempt the record may only allow the $12 worth of ice cream to start to melt in the sun for a few minutes. They must be timed by a store employee.

“It’s called the half-gallon challenge,” Cooper said. “Very appropriately named.”

Bragging rights and a spoon

Bruce Thomas, a 41-year-old disability support worker from Medicine Hat in Alberta, Canada, passed on the ice cream challenge, opting instead for a breakfast sandwich and another one for the road.

“It’s early morning and I’m pretty sure I cannot do it,” said Thomas, trail name Not Lazy.

Those who do finish in a single sitting are awarded a commemorative wooden spoon — and bragging rights for the rest of their hike. Some people get sick. Others wash down the ice cream with a hamburger.

The ice cream challenge is one of several quirky traditions and places along the trail. There’s a shelter in Virginia where hikers confess their sins in a logbook, a two-hole outhouse in Maine with a cribbage board between the seats and a free canoe ferry across the Kennebec River that’s considered an official part of the trail. And at Harriman State Park in Tuxedo, New York, hikers encounter the renowned “Lemon Squeezer,” a narrow rock formation.

About one in three people who launch a thru hike take the roughly 5 million steps required to go the distance. They most often walk from south to north, starting in Springer Mountain, Georgia, and wrapping up 13 states later at Maine’s Mount Katahdin.

The trek typically takes six months but the current speed record is about 40 days, according to the Appalachian Trail Conservancy. Meddock said there’s talk that a man on the trail behind him may be on pace to break it.

There’s also been a lot of discussion among hikers about the extensive damage along the trail in southern states from September’s Hurricane Helene. But mostly they think and talk about walking.

“It’s always hard,” Thomas said. “It’s going to be hard. I never think about quitting. I only think about how I can do it.”

Appalachian Trail thru-hiker Sam Cooper, trail name Pie Top, attempts the half-gallon ice cream challenge at Pine Grove Furnace State Park in Pennsylvania on Tuesday, June 10, 2025. (AP Photo/Mingson Lau)

Travel: What it’s like now inside beloved Notre-Dame de Paris cathedral

4 June 2025 at 20:45

Millions watched on television in horror on April 15, 2019, as plumes of fire shot up from the Notre-Dame de Paris, one of the world’s oldest and most celebrated cathedrals. At first, the devastation seemed nearly total, with much of the roof and the iconic spire lost to flames. But, today, more than five years later, visitors once more pour into its sanctuary, eager to see how the $1 billion restoration work has progressed.

I was lucky enough to visit on Easter Sunday 2025, a day filled with masses and special events. Thousands of families — tourists and locals alike — stood patiently in hours-long lines to get inside, to attend a mass or just have a chance to see the remarkable restoration.

The interior of the cathedral reopened to the public on Dec.8, although much restoration work still remains to be done. Giant cranes still hang over the building, but thousands of people a day line up to see the rebuilt interior.

The altar and the heart, designed by French artist and designer Guillaume Bardet as French President Emmanuel Macron visits the restored interiors of the Notre-Dame de Paris cathedral, Friday, Nov. 29, 2024 in Paris. (Christophe Petit Tesson/Pool via AP)
The altar and the heart, designed by French artist and designer Guillaume Bardet as French President Emmanuel Macron visits the restored interiors of the Notre-Dame de Paris cathedral, Friday, Nov. 29, 2024 in Paris. (Christophe Petit Tesson/Pool via AP)

Larger than a football field, the inside of the cathedral now glows with oatmeal-colored walls and cavernous vaulted ceilings, after the controversial decision to wash them with a latex solution, obscuring the old soot and candle smoke of the centuries. If you’re used to seeing gray, grimey walls in ancient buildings, you may be startled to walk in and see the light-filled interior.

The French government, which owns Notre-Dame, made the decision in 2019 to rebuild the cathedral as it was before the fire, and vowed to do it within five years — a deadline that was only exceeded by a few months. There have been some changes, including a modern bronze main altar, baptismal font and lectern. Some people would have preferred a more traditional style, but the new style is not jarring.

Fortunately for posterity, the cathedral’s three magnificent medieval rose windows, created in the 13th century, were saved from the inferno. The sanctuary is covered with stained glass, thanks to an architectural innovation of the time. The so-called flying buttresses pulled the weight of the roof outside the structure, meaning that the interior walls could be opened up for spectacular displays of leaded and stained glass. The ancient 8,000-pipe organ was also saved and restored, removing toxic dust that had settled there from the collapsed lead roof.

You could spend hours looking around at all the details, but I like to attend a service when I visit remarkable churches. That’s when they show their true selves, including the faith of the worshippers. If you can go to a high mass, also known as a Gregorian mass, you’ll see the worship at its finest.

Worshippers attend a mass inside Notre Dame cathedral on April 21, 2025 in Paris. (AP Photo/Nicolas Garriga)
Worshippers attend a mass inside Notre Dame cathedral on April 21, 2025 in Paris. (AP Photo/Nicolas Garriga)

No ancient European cathedral is complete without its holy relics, which are venerated by the faithful as sacred artifacts from various saints and the life of Jesus.

Notre-Dame offers its believers the following: The remnants of the “holy crown of thorns,” which Biblical accounts say was placed mockingly on Jesus’ head by Roman soldiers while he was being crucified.  Also, a piece of the cross used for the crucifixion, and a nail from the cross.

Paris Archbishop Laurent Ulrich holds the ancient relic that many Christians revere as Jesus Christ's "Crown of Thorns" during a ceremony to mark Good Friday at Notre Dame cathedral, Friday, April 18, 2025 in Paris. (AP Photo/Michel Euler)
Paris Archbishop Laurent Ulrich holds the ancient relic that many Christians revere as Jesus Christ’s “Crown of Thorns” during a ceremony to mark Good Friday at Notre Dame cathedral, Friday, April 18, 2025 in Paris. (AP Photo/Michel Euler)

The relics were rescued from the 2019 fire in dramatic fashion, involving a chain of police and firefighters, and moved temporarily to the Louvre. They were recently returned to Notre- Dame with pomp and ceremony, to be displayed in a newly built reliquary. At this writing, the public can see them on the first Friday of every month.

One thing that surprised me on my visit: Even though the cathedral was absolutely jammed with people, it was relatively quiet.

The removation of Notre Dame cathedral in Paris is shown on Oct. 28, 2024. (Photo by Getty Images)
The removation of Notre Dame cathedral in Paris is shown on Oct. 28, 2024. (Photo by Getty Images)

Visitors couldn’t help gasping when they entered and got their first looks, but otherwise seemed more solemn and respectful than is often the case.

Hopefully, they appreciated the five years of slavishly devoted work by some 2,000 sculptors, engineers, art restorers, stonemasons, carpenters, roofers, iron workers to bring this church back to life. And it still continues today.

The south side and new spire of Notre-Dame cathedral under construction are shown on May 26, 2024. (Photo by Getty Images)
The south side and new spire of Notre-Dame cathedral under construction are shown on May 26, 2024. (Photo by Getty Images)

Timeline of Notre-Dame de Paris:

  • 1163: The cathedral was built between 1163 and 1260, in French Gothic style.
  • 1789: During the French Revolution, many statues and decorative elements of the cathedral were destroyed and it was at one time used as a warehouse. The 28 statues of saints were beheaded, mistaken for French kings, and some of the bells were removed and melted down.
  • 1804: Napoleon Bonaparte crowned himself emperor of France with the pope in attendance in Notre-Dame, and portions of the cathedral were restored. But the property continued to decay, and there was talk of demolishing it.
  • 1831:The Hunchback of Notre Dame” by Victor Hugo is published and becomes a massive best-seller, sparking a campaign to restore the cathedral.
  • 1844: King Luis Phillippe orders that the cathedral be restored. A grander spire than the one destroyed during the French Revolution is constructed.
  • 1991: For the 800th anniversary of the cathedral, a 10-year-long restoration project repaired decorative elements that had fallen off, gargoyles, turrets, and sculptures. The stone exterior was also cleaned of centuries of pollution.
  • 2019: On April 15, a fire broke out in the attic and spread across the roof and spire before firefighters were alerted. They prioritized saving the two towers, because their heavy bells could have destroyed the interior if they fell. But 750 tons of debris. including toxic lead dust, fell into the sanctuary from the roof and spire.
  • 2021: Two years of cleaning up from the fire and shoring up the structure meant that reconstruction could finally begin. Because the church is owned by the French government, the decision was to rebuild it as it was before.
  • 2024: The new roof is completed in March. In September, eight massive tower bells returned after cleaning, with three new bells added later. In December the church’s doors were symbolically reopened and the pipe organ’s 8,000 pipes could be heard for the first time since being covered with toxic dust, as the public ws allowed inside for the first ceremonies and masses.
  • 2025: Construction continues on the massive project, hoped to be completed by 2027.
  • Construction workers dismantle scaffoldings as they operate to complete renovation of various parts of the Notre-Dame de Paris cathedral in Paris, on October 21, 2024. The cathedral was partially destroyed when a fire broke out beneath its roof on April 15, 2019. (Photo by Ludovic MARIN / AFP) (Photo by LUDOVIC MARIN/AFP via Getty Images)
    Construction workers dismantle scaffoldings as they operate to complete renovation of various parts of the Notre-Dame de Paris cathedral in Paris, on October 21, 2024. The cathedral was partially destroyed when a fire broke out beneath its roof on April 15, 2019. (Photo by Ludovic MARIN / AFP) (Photo by LUDOVIC MARIN/AFP via Getty Images)

Things to know:

  • English language website: notredamedeparis.fr/en/
  • Address: Notre-Dame Cathedral of Paris, 6 Parvis Notre-Dame, Place Jean-Paul II, 75004 Paris
  • The cathedral is open and free to visit, 7:50 a.m. to 7 p.m. Mondays-Fridays (until 10 p.m. on Thursdays); 8:15 a.m.-7:30 p.m. Saturdays-Sundays.
  • The famous “crown of thorns” is only on display intermittently, check the website.
  • Due to gruelingly long lines, it’s highly advisable to make an advance timed reservation at the above website. They can be made two days to several hours in advance. You don’t need to reserve to attend a mass; arrive 20 minutes early and find the special line. Here’s the mass schedule: notredamedeparis.fr/en/pray/services-masses/
  • If you’re disabled, talk directly to the staff at the far left of the cathedral for special entry.
  • Here’s the schedule of sacred music concerts (must buy tickets) billetterie-musiquesacree.mapado.com/en

FILE – The baptistery designed by French artist and designer Guillaume Bardet is pictured as French President Emmanuel Macron visits the restored interiors of the Notre-Dame de Paris cathedral, Friday, Nov. 29, 2024 in Paris. (Christophe Petit Tesson/Pool via AP, File)

In India, wine culture takes off — with a vineyard scene that’s worth a trip

26 May 2025 at 13:40

By Sheila Yasmin Marikar, Bloomberg News

At Nashik International Airport, there are so many posters advertising vineyards and wine tastings, you could be forgiven for thinking you’ve landed in California’s wine country rather than India’s west, 100 miles north of Mumbai.

Yet in the past two decades, Indian wine production has, in fact, become a thing, and Nashik is its epicenter. The greater wine industry is taking notice: Sula Vineyards, India’s leading winemaker, won the gold medal for cabernet sauvignon from the Global Wine Masters last May, the highest honor an Indian bottling has received at that annual competition. A viognier from Grover Zampa, which has vineyards in Nashik as well as Bangalore, in India’s south, was named best of show at January’s Wine & Spirits Wholesalers of America competition.

Beyond winning awards, Nashik is fueling a thirst for wine in a country where alcohol consumption is restrained and mostly limited to whiskey. Its recent successes are not only resonating with locals but also generating renewed interest in international travel to India and bringing a new audience to the region. Ten years after Chandon, part of the LVMH-owned Moët Hennessy portfolio, opened its first winery in Nashik, the brand’s president, Arnaud de Saignes, touts the region’s “potential to produce premium grape varieties” and calls India a “dynamic market,” “with a growing appreciation for high-quality wines.”

Why travelers should go

“The concept of wine in India doesn’t make sense, initially,” says Lisa Alam Shah, the director of Micato Safaris India, a luxury tour operator that’s arranged subcontinental adventures for the likes of Hillary Clinton and the Ambani family. Part of that, she says, is because India heavily taxes alcoholic beverages, which makes it difficult for residents to access quality wines and spirits made abroad.

But her clients are increasingly “looking for something new beyond the Taj Mahal and the palaces of Rajasthan.” So Shah has helped develop Micato’s new tour to Nashik, on offer since last year. “The word ‘authentic’ is overused, but that is what people want, whether they completely understand it or not,” she says. “Nashik, right now, feels quite authentic.”

The highway that leads from Mumbai to the vineyards is modern, but sections of it involve winding dirt roads and wayward cows. (It’s a good idea to hire a driver, as Micato does for its guests.) And while wine is central to the experience, it’s hardly the full extent of what to do there. This is a place to sample brut rosé and cabernet-shiraz and then take a sunset boat ride on the reservoir of Gangapur Dam, one of Asia’s largest. The region also houses Trimbakeshwar, a revered and architecturally significant shrine to Shiva that dates to 1755 and contains a special three-faced representation of the Hindu god, and the 2,000-year-old Pandav Leni Caves, once frequented by Buddhist monks.

The game changer

Chandon may be a name known around the world, but Sula Vineyards has put Nashik on the map for international wine lovers. Founded in 1999 by Rajeev Samant, a former Oracle engineer who returned home after quitting his Silicon Valley job, it produces more than 50% of the wine consumed in India.

Sula’s production is encyclopedic: It makes more than 70 labels, from a pineapple-y sparkling rosé to an oaky chardonnay to a tannin-thick cabernet sauvignon that could pass for something out of Napa. Sula’s Nashik tasting room— billed as India’s first when it opened in 2005 — features a bar that can easily accommodate 100, a gift shop filled with kitschy T-shirts (think: “Partners in Wine”) and a theater that plays a short movie about Sula’s rise.

Sula Vineyards has put Nashik, India, on the map for international wine lovers. (Dreamstime/Dreamstime/TNS)
Sula Vineyards has put Nashik, India, on the map for international wine lovers. (Dreamstime/Dreamstime/TNS)

Since 2010 it’s also operated a vineyard resort, the Source, which looks like a cross between a Spanish hacienda and a Tuscan villa — albeit with an intricately painted elephant sculpture in the lobby. Suites look out onto vineyards of chenin blanc and groves of queen of the night, intoxicatingly redolent when they blossom after dark. Instead of mimosas at breakfast, there’s a “build your own chai” bar and an accompanying “chaiwala,” which is essentially a mixologist but for tea. The rates start at about $100 per night.

“My dad was born in Nashik,” says Samant of his connection to the land. While attending Stanford University in the 1980s, he visited Napa Valley. A decade later, his father showed him a parcel of land he was thinking of selling. “It reminded me of California,” Samant says of the area’s verdant rolling hills and dirt roads. “I said, ‘I don’t think you should sell this. I‘m going to try to do something here.’”

Now more than 350,000 visitors pass through the tasting room each year — as of April, more than 331,774 have come through in 2025 alone. “The notable spike reflects the growing popularity of wine tourism in India,” says Sula representative Kinjal Mehta, as well as the fact that the cooler months are the most popular time to visit Nashik.

While the majority of visitors are domestic, Sula says that the share of international visitors is growing. On a recent Thursday evening, the tasting room was packed with swillers of all stripes, from sari-clad grandmothers to polo-shirt-wearing bros broadcasting big bachelor party energy. A sign hung near the cellar door bears a believable, albeit unverifiable claim to fame: “More people taste their first wine here than any other place in the world.”

A caveat of selling wine experiences to a new-to-wine market, however, is that the 30-minute tastings feel very Wine 101. “Don’t drink it like a shot,” one employee admonishes during my visit, dispensing sparkling rosé into proffered glasses, then clarifying that it’s not in fact made from roses. Around a horseshoe-shaped bar, heads reverently nod. Afterward, many guests head to an on-site pizzeria bustling with parents and kids, washing down slices of paneer-topped pies with jammy zinfandel. Instagram opportunities abound.

A wild west for world-class wines

Sula is not the only game in town. About a half-hour drive from the Source is Vallonné, a humble winery producing some of the best wines in the region, owned and operated by Sanket Gawand. A Nashik native, Gawand cut his teeth at wineries in Bordeaux, France, and Bologna, Italy, before opening his own outfit. He also serves as Vallonné’s winemaker and runs its tastings, which take place in the cellar amid stainless steel tanks. He manages a team of 10 that harvests nine lakefront vineyards by hand. Vallonné’s viognier and Anokhee cabernet sauvignon stand up to their French inspirations more so than any other wines sampled in Nashik this fall — in my opinion — but Gawand admittedly lacks the public-relations prowess of more popular neighbors like Sula.

“We’re not good at marketing,” he says, with an amiable shrug.

Maybe he doesn’t need to be. The four rooms at Vallonné’s upstairs inn — quaint furnishings, vineyard views, priced at about $70 per night — are consistently booked, and its restaurant serves what might be the best food in the region. The all-day menu, which is also available to walk-in guests, includes succulent lamb kebabs and toothsome Hakka noodles made all the better with a glass of Vallonné’s crisp chenin blanc.

Diamonds in the rough such as Vallonné are best reached with the help of a local guide like Manoj Jagtap, a Nashik native who began conducting tours 10 years ago under the moniker “The Wine Friend.”

“I’ve got a group of eight Aussies coming tomorrow,” Jagtap tells his charges — me, my mother and a family friend — midway through a recent day trip that included Vallonné, Chandon and Grover Zampa. “During the winter harvest season, it’s nonstop.”

When to go

Fall and winter are prime time for the region, and the success of the past season signals that planning for next year will be more essential than ever. Since 2008, Sulafest, a wine and music festival akin to Coachella, has brought about 20,000 visitors to Nashik every February. Hotels drive up their rates; locals sell yard space to day trippers in need of parking. It’s the marquee event for Sula Vineyards and Nashik as a whole.

“There is potential for India to produce far, far better wines,” says Gawand, who believes that he and his peers are just getting started. “Many Indians are traveling abroad,” tasting quality wines and returning home with an elevated thirst. “Once consumers start understanding quality, the winemakers here will be forced to level up.”

A sip of Vallonné’s 2016 cabernet sauvignon — rich, smooth and redolent of sun-ripened red fruit — suggests that India’s winemakers are well on their way. To his competitors, Gawand raises the proverbial glass.

“We are a dense population,” he says. “Even if there are another 1,000 wineries, everyone will be well. There is more than enough business to go around.”

©2025 Bloomberg L.P. Visit bloomberg.com. Distributed by Tribune Content Agency, LLC.

Founded in 1999 by Rajeev Samant, a former Oracle engineer who returned home after quitting his Silicon Valley job, Sula Vineyards produces more than 50% of the wine consumed in India. (Dreamstime/Dreamstime/TNS)
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