Opportunity with Lions allows David Shaw to fulfill nearly 20-year-old goal
ALLEN PARK— For David Shaw, it was supposed to be a one-year detour.
Instead, it turned into a nearly two-decade run that’s defined his career.
Jim Harbaugh convinced Shaw to join his staff at San Diego in 2006, becoming the team’s passing game coordinator and wide receivers coach. Shaw was direct in his intentions: This shift into the collegiate ranks — Shaw had spent about the previous 10 years in various assistant roles in the NFL — was to last one year. At season’s end, he was returning to the league.
That was the plan, until Harbaugh landed the job at Stanford, Shaw’s alma mater where he tallied 664 yards on 57 catches from 1991-94. Shaw couldn’t pass that up. He followed Harbaugh and was the Cardinal’s offensive coordinator for four seasons. He was named head coach in 2011 after Harbaugh left for the San Francisco 49ers, and he led the university to a 96-54 record over the next 12 years. The Cardinal made a bowl game in each of Shaw’s first eight seasons, and they won at least 10 games five times.
Shaw, 52, finally made his return to coaching in the NFL earlier this year, hired by the Detroit Lions to be their passing game coordinator under head coach Dan Campbell and new offensive coordinator John Morton. Joining the Lions is poetic for Shaw, who remembers being around running back James Jones and wide receiver Pete Mandley while his father, Willie Shaw, coached Detroit’s defensive backs from 1985-88.
“It was my dad’s first NFL job,” Shaw said in May. “To be there for training camp, to meet a lot of the players and be there for (the) ‘Monday Night Football’ game against the ‘85 Bears, like, that was an exciting time for me. (There’s some) nostalgia to be back in this area. I went to Rochester Adams High School. Did that a couple weekends ago, went back up to Rochester Hills and drove around a little bit. It’s been a lot of fun.”
Shaw is now tasked with helping the Lions maintain their elite offense, which has posted more total yards (20,134) and helped the team score more points (1,478) than any other franchise in the league over the last three seasons. Shaw will be working alongside Morton, who he has been close with since the two crossed paths with the then-Oakland Raiders in the late 1990s.
Morton was an offensive assistant (1998-99) and quality control coach (2000-01) with the Raiders before he was promoted to senior offensive assistant (2002-03) and tight ends coach (2004). Shaw, meanwhile, was a quality control coach (1998-2000) and the team’s quarterbacks coach (2001).
“We present very, very differently. We are flip sides of the same coin,” Shaw said of his relationship with Morton. “Super competitive. (Jon) Gruden-trained. … We have a very, very similar mind in attacking defenses and what we see in the game. While we present very differently, since the first day we have met, our personalities have meshed.
“We’ve always pushed each other, too. It’s not one of those relationships like, ‘Oh, I just want to say hi once in a while.’ It’s, ‘Hey, you looking at this here? What do you see there? Why did you guys do that?’ We’ve always had the personal side of a professional relationship that has always meshed.”
Shaw estimates he had about three NFL interview opportunities each year through his first decade at Stanford, but he turned them down because of the principles he developed as a coach’s kid. He never wanted to be looking over the fence, wondering what else was out there. He would see through his Stanford tenure, which ended with his resignation in November 2022 following a pair of three-win seasons.

Much of Shaw’s success with the Cardinal can be drawn back to his implementation of NFL concepts on the offensive side. He was also able to learn from and work with Vic Fangio, who spent one season as Stanford’s defensive coordinator in 2010. Fangio is one of the most influential defensive minds in recent history, and he won Super Bowl LIX with the Philadelphia Eagles in February.
“If you ever watched us play, we looked starkly different than most college offenses,” Shaw said. “Pretty much my entire time at Stanford, we were a West Coast-based NFL offense and a Vic Fangio-based NFL defense.”
The Denver Broncos hired Shaw in 2024 to be a senior personnel executive, an off-field role that gave him a chance “to look at the game from a different point of view, knowing that eventually I was probably gonna come back to the coaching side.”
Now, fulfilling a goal that was set almost 20 years ago, Shaw intends to do all he can to make the most of it.
“One of those things I believe in — it was on our wall back when I was at Stanford — every single day, you’re either getting better or you’re getting worse,” Shaw said. “You’re never staying the same. So, we’re not resting on our laurels. We’re trying to push the envelope. We’re trying to grow, we’re trying to push ourselves, push the players to be better. That’s the goal every year, is to be better, to go farther and take our best shot at winning that trophy.”