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Yesterday — 31 October 2024Main stream

WDET 2024 listener survey results

31 October 2024 at 10:00

Last year, WDET launched a listener survey and heard from you about what you liked about WDET, what you didn’t, and where we could do better. That feedback — along with other data including membership and listener ratings and studies — helped inform changes to our offerings earlier this year.

Your continued feedback is essential to helping WDET leadership understand where we can best improve our service to metro Detroit, and that’s why we are committed to making our survey an annual exercise. This summer we once again reached out to WDET listeners to get their opinions on our programs and offerings.

Below is a summary of this year’s listener survey results.

A photo of a microphone inside the WDET studios.
Inside WDET Studios.

Key survey findings

  • You rated all WDET programs higher this year compared to 2023, with the average program rating score improving by 20%
  • Music Programming, NPR news, and local news are the most preferred aspects of WDET programming
  • Reported digital listenership increased by 5%, and radio listenership decreased by 3%
  • More of you reported listening to WDET more — with 27% of respondents saying they listen more than 20 hours per week
  • Less of you reported donating to WDET, compared with last year’s survey 
  • More of you reported listening during weekday afternoons and weekend afternoons 

Who responded to the survey?

WDET targeted the survey to current listeners and members via messages on the air, at wdet.org, social media and e-newsletters. More than 900 people responded to an online survey in July and August 2024. 

Demographics

Gender

No Data Found

Age Ranges

No Data Found

Ethnicity

No Data Found

Listening Habits

How Respondents Listen to WDET

No Data Found

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Average Hours Listened Per Week

No Data Found

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Where Respondents Listen to WDET

No Data Found

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