How do candidates feel as they get closer to election day? In this bonus episode from our Live in Lansing MichMash recording, host Cheyna Roth and Gongwer News Service’s Zach Gorchow and Alethia Kasben talk with former speaker Jase Bolger and former minority leader Christine Greig. They discuss how each party is looking ahead of the election and the best way to connect with voters. 

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In this episode

• Candidates sticking to their plan as they work towards election day.
• The best form of advertising to reach out to candidates.
• The outlook of the Democrats and Republicans on election day.

During this tail end of a race, Greig said the best bet for candidates is to stick to their original plan as much as possible and to deviate only when necessary.

“You have to stick to the plan. And it has to be data driven. You’re getting polling reports. You’re seeing ad spends… And so that’s driving a lot of your decisions. It’s constant data coming in and trying to adjust from that,” she said.  

When it comes to advertisements, Bolger said the best form of advertisement is going door to door.

“I think a lot of people are making a decision on the State or House level because they know somebody, they like somebody or they met somebody, far more than they can quote their position on any single issue,” he said.

Greig added that digital marketing is having a lasting impact as well.

The general election takes place on Tuesday, Nov. 5, 2024. For the latest election information, visit WDET’s Voter Guide at wdet.org/voterguide.

More from WDET:

• MichMash: Live from Lansing
• Metro Detroiters lay out the issues and candidates shaping their vote
• As Michiganders vote for president, many are guided by their concerns about the economy