The Metro: Windsor’s new ’40-40′ campaign to revive tourism

By: Cary Junior II

3 July 2025 at 19:13

Tourism between the U.S. and Canada has taken a hit amid trade disputes between the two countries. U.S. travel to Canada in May declined 8% when compared to the same time last year, according to Statistics Canada, while Canadian travel to the U.S. dropped 38%.

To help change that, the Windsor-Detroit Tunnel has launched a new campaign in partnership with the University of Windsor to promote tourism in the city.

Organizers say the “40-40 Campaign,” running now through July 31, is a nod to 40 local Windsor restaurants and the nearly 40% more value per dollar Americans capture when spending their money in Canada.

Windsor-Detroit Tunnel CEO Tal Czudner and Olivia Sylvester, 40-40 project lead and a business school student at the University of Windsor, joined The Metro to share more about the campaign.

Use the media player above to hear the full conversation.

Listen to The Metro weekdays from 10 a.m. to noon ET on 101.9 FM and streaming on-demand.

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