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TWTS: "Proactive" gets a reaction in advance

This image features the title of the podcast "That's What They Say," written in a playful, black cursive font. The title is set against a light beige background and is decorated with various-sized speech bubbles in shades of blue and red. Small, black hand-drawn stars or sparkles are scattered around the text and bubbles. Below the main title, the names of the hosts, "with Anne Curzan & Rebecca Hector," are written in a smaller, simpler font.

Some words seem designed to get under our skin. Maybe it’s because they’re overused, maybe because they remind us of a particular workplace, or maybe we just don’t like the way they sound. “Proactive” is one of those words for some people.

A listener named Irwin Weiss wrote to us about his dislike of it, prompted by something he heard from his local school superintendent. The school district had decided to reroute its buses around a bridge that’s in poor shape, even though the government says the bridge is safe and hasn’t closed it. The superintendent explained that the district was acting “proactively in advance.”

That phrasing caught Weiss’s attention. And for good reason: “proactively in advance” is redundant. If you’re doing something proactively, you’re already doing it in advance.

However, someone might add those extra words for emphasis. “Proactively in advance” really drives home the idea that the action happened before there was an immediate need to take it. "Proactive” itself isn’t redundant. Someone can be active without anticipating a future problem or need. Being proactive means taking action rather than waiting to react.

The word also has a longer history than its corporate-jargon reputation might suggest. It originated in psychology in the 1930s, in the phrase “proactive inhibition,” and by the 1950s had broadened to describe people or actions that anticipate problems and take initiative.

To hear more about how “proactive” went from a psychology term to a staple of the business world, and why some people find it so irritating, listen to the audio above.

TWTS: Cat chasing pixies? There's a word for that

This image features the title of the podcast "That's What They Say," written in a playful, black cursive font. The title is set against a light beige background and is decorated with various-sized speech bubbles in shades of blue and red. Small, black hand-drawn stars or sparkles are scattered around the text and bubbles. Below the main title, the names of the hosts, "with Anne Curzan & Rebecca Hector," are written in a smaller, simpler font.

A question from a recent Michigan Public Grammar Night sent us chasing some imaginary creatures. An audience member asked about the word “pixilated,” which a family member would use to describe their cat when it got excited.

Hearing about this charming expression was a highlight of the evening and we were excited to learn more about it. When we did, we found it goes back to pixies, as in fairies or little supernatural creatures

First, it’s worth distinguishing this “pixilated” from the “pixelated” that refers to a digital image made up of visible pixels. That word dates to the late 1950s. “Pixilated,” on the other hand, appears in the Oxford English Dictionary as early as 1848.

The OED defines "pixilated" as slightly crazed, bewildered, confused or whimsical. It can also mean intoxicated. The word comes from “pixie,” referring to a fairy or other supernatural creature, plus the suffix “-ated.” In other words, someone who was pixilated was thought to have been taken over by pixies.

Another Grammar Night audience member wrote to us afterward and said we should watch the 1936 movie Mr. Deeds Goes to Town. In a courtroom scene, a character describes Mr. Deeds as “pixilated,” prompting the judge to ask what the strange word means.

A man in the courtroom explains that it's an old American expression derived from “pixies,” meaning elves. As he puts it, the pixies had got him. The judge wanted to know what Mr. Deeds did that made him seem pixilated. He's described as walking in the rain without a hat and singing, and sometimes he whistles. Apparently, that qualifies as pixilated.

For more on "pixilated" and another delightful expression "barmy in the crumpet," listen to the audio above.

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