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Cunningham helps Pistons breeze past Bucks 129-116 for 12th consecutive victory

MILWAUKEE (AP) — Cade Cunningham had 29 points, 10 assists and eight rebounds as the Detroit Pistons capitalized on sizzling shooting to beat the Milwaukee Bucks 129-116 on Saturday night for their 12th straight victory.

Detroit’s Jaden Ivey played 15 minutes and scored 10 points in his first game since breaking his left fibula on Jan. 1. Tobias Harris scored 18 points while playing for the first time since Nov. 1 after dealing with a sprained right ankle.

Milwaukee’s Giannis Antetokounmpo missed a second straight game due to an adductor strain.

The Pistons are one victory away from matching the longest winning streak in franchise history. Detroit won 13 straight games in 1989-90 and 2003-04, and the Pistons went on to win the NBA title both seasons.

Detroit also ended a 13-game skid in this series by beating the Bucks for the first time since a 115-106 triumph at Milwaukee on Jan. 3, 2022. That had been tied for the second-longest active win streak by any one team against another.

The longest such active streak is owned by the Los Angeles Clippers, who beat the Charlotte Hornets for a 15th straight time Saturday as James Harden scored 55 points in a 131-116 game.

Detroit coach J.B. Bickerstaff said during his pregame availability that Cunningham had brought up the Pistons’ lack of success against the Bucks to the rest of the team earlier in the day.

Jalen Duren had 19 points and Duncan Robinson 15 for Detroit, which shot 53.3% (16 of 30) from 3-point range and 62.8% (49 of 78) overall. Ryan Rollins had 24 and Bobby Portis added 18 for Milwaukee.

The Bucks have lost four straight to drop below .500 for the first time this season.

Detroit pulled ahead for good in the second quarter and led by as many as 29.

Up next

Pistons: Visit the Indiana Pacers on Monday night.

Bucks: Host the Portland Trail Blazers on Monday night.

— By STEVE MEGARGEE, Associated Press

Detroit Pistons’ Cade Cunningham dunks over Milwaukee Bucks’ AJ Green and Andre Jackson Jr. during the first half of an NBA basketball game Saturday, Nov. 22, 2025, in Milwaukee. (AP Photo/Morry Gash)

The Metro: Gambling in sports and Pistons icon’s legacy amid scandal

The relationship between sports and gambling is getting complicated. 

In the years since the Supreme Court legalized sports betting across the nation, professional athletes have been in a lot of trouble.

Last month, NBA player Terry Rozier, assistant coach Damon Jones and Pistons legend Chauncey Billups were arrested in a wide-ranging federal investigation into illegal sports betting and rigged poker game schemes.   

Billups is accused of playing a role in a gambling scheme, not sports betting. But his potential role in a plot with ties to the Mafia raised many eyebrows, including those of longtime sports journalist Jemele Hill.

Hill is a Detroit native and someone who has been covering professional sports for years. She’s a contributing writer for The Atlantic and the host of Spolitics on iHeart. Hill joins the show to share her thoughts on how betting is changing sports and how the allegations against Billups impact his legacy.

Listen to The Metro weekdays from 10 a.m. to noon ET on 101.9 FM and streaming on demand.

Subscribe to The Metro on Apple Podcasts, Spotify, NPR.org or wherever you get your podcasts.

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On-court work marks another step toward Jaden Ivey’s return to Pistons

DETROIT — While Jaden Ivey still might be a long way from returning to the Detroit Pistons‘ lineup, he is making positive strides. Ivey has begun on-court work as part of his rehabilitation process following an arthroscopic procedure on his right knee in the preseason. There is no specific timeframe for his return to game action, however.

Ivey was at the Henry Ford Pistons Performance Center on Friday for shootaround. He did not participate in any activities as the team prepared for their Emirates NBA Cup game against the Philadelphia 76ers, but did partake in a brief on-court workout that involved stationary shooting.

Ivey underwent an arthroscopic procedure on his right knee on Oct. 16. His recent progression to on-court work corresponds with the team’s four-week re-evaluation.

“It sucks, we all hated to see that,” Cade Cunningham said in October. “But his spirit never dropped. He just put his head down and worked, and that is who he is. He doesn’t get ahead of himself. He just keeps his head down and works. I know he will be fine and come back better than ever, but he has to get all of that stuff cleaned up.”

Coach J.B. Bickerstaff revealed that Ivey suffered the knee injury during training camp. It came while the 23-year-old guard was working his way back from the broken left fibula he sustained on Jan. 1. The Pistons’ medical team, after completing its assessment, decided Ivey should undergo the arthroscopic procedure.

Ivey’s latest injury has delayed his long-awaited return from the broken left fibula that prematurely ended his career-best 2024-25 season. Last season, Ivey appeared in 30 games, averaging a career-best 17.6 points on 40.9% shooting from behind the arc, along with 4.1 rebounds and 4.0 assists.

Before the arthroscopic surgery, Ivey appeared in one preseason game, a 128-112 victory over the Memphis Grizzlies on Oct. 6. He played 13 minutes, notching seven points and one assist at FedEx Forum.

“It is tough for him; that is what you feel more than anything,” Bickerstaff said. “Going through what he went through last year, working his way back, and then having this happen to him, it was frustrating for him.”

Detroit Pistons guard Jaden Ivey dribbles against the Milwaukee Bucks during the second half of a preseason NBA basketball game, Sunday, Oct. 6, 2024, in Detroit. (JOSE JUAREZ — AP Photo)

Daniss Jenkins, Bobi Klintman highlight Pistons’ depth during hot start: ‘We’re lucky’

DETROIT — Daniss Jenkins’ cool-down Monday night was different from anything he had experienced with the Detroit Pistons. With an ice pack wrapped around his right knee inside Little Caesars Arena, Jenkins sat at his locker after a career-best performance.

He had recorded 24 points, eight rebounds, four steals and three assists to lift the Pistons to a 137-135 overtime victory over the Washington Wizards. The pinnacle of his night came during the final seconds of regulation when Jenkins nailed the game-tying 3-point field goal after coach J.B. Bickerstaff’s original plan faltered.

“You dream of stuff like this,” Jenkins said. “To come out and hit that type of shot, I was just filled with a lot of joy and excitement. … Humbly and respectfully, I’ve always known what I was capable of, and I always believed in my preparation for this moment.”

But sitting on the right side of Jenkins’ locker was a red, white and blue WWE championship-style belt he received from Caris LeVert during the team’s postgame celebration. The WWE belt — also known as the “Belt to Ass” — is awarded to the player who provides the Pistons with the most significant lift, putting the team in the best position to win the game.

It’s more than simply giving the award to the player who scores the most points, given that the belt was several lockers down from Cade Cunningham, who notched a career-high 46 points in the win.

While Jenkins’ heroics were the reason he held possession of the belt, the honor marked the second time in three games that the Pistons’ depth was recognized. That depth has played a central role in Detroit’s 9-2 start, going into Wednesday’s game.

“The depth we keep talking about is important. We believe that the guys that we have here from top to bottom can help contribute to winning, and we’re lucky,” Bickerstaff said. “Give Trajan (Langdon) and the front-office group a ton of credit for the way that they constructed the team.”

The Pistons have faced several injuries in the first 11 games. Jaden Ivey and Marcus Sasser have not played at all, while minor injuries have caused LeVert, Tobias Harris, Isaiah Stewart, and Ausar Thompson to miss time.

Each absence has created a void for Bickerstaff to fill. However, the injuries have also given the Pistons an opportunity to delve deeper into their roster, helping the franchise maintain its early-season success, including a seven-game winning streak.

Jenkins’ performance against the Wizards came three days after Bobi Klintman helped the Pistons secure a 125-107 victory over the Brooklyn Nets on Friday.

“When you hear your name called, you have to be ready,” Klintman told The Detroit News. “I’m in the gym every day. Going out there, I always have a belief in myself, and the coaches believe in me too, which has been big time.”

It marked the first time in Klintman’s career that he received meaningful minutes in a regular-season game, an achievement that came as a surprise. He played 14 minutes and scored eight points, but his most significant impact came due to the hustle and effort he displayed inside Barclays Center.

Klintman nabbed five rebounds and secured a handful of 50-50 balls that created scoring opportunities for the Pistons. His efforts helped Detroit overcome an early 10-point deficit. By the end of the night, Klintman walked on the team bus with the championship belt lying across his shoulder.

“I wasn’t expecting to get the belt. We had two monster performances by J.D. (Jalen Duren) and Cade; one of them should have gotten it. But I am happy they gave it to me,” Klintman said. “It just shows that the team is with me in my journey. They have watched me put in the work, and to get that opportunity was big time.”

At the start of the season, there was uncertainty surrounding the roles of Jenkins and Klintman. Both players came into their second seasons sitting at the end of the Pistons’ bench and were prime candidates to spend much of the year developing with the Motor City Cruise.

But through workouts and five-on-five scrimmages at the Henry Ford Health Pistons Performance Center during training camp, Jenkins and Klintman made Bickerstaff reconsider how to distribute minutes among his players.

Nearly a month into the 2025-26 season, Jenkins and Klintman have become unsung heroes. While their contributions have led to early success for the Pistons, it’s evident that the franchise is well on its way to establishing itself as a true contender in the Eastern Conference.

“I always try to make my presence felt, whatever that looks like,” Jenkins said. “Wherever I am, you are going to know that Daniss Jenkins was there.”

Detroit Pistons guard Daniss Jenkins, right, shoots against Washington Wizards forward Kyshawn George, left, and forward Cam Whitmore during overtime in an NBA basketball game Monday, Nov. 10, 2025, in Detroit. (RYAN SUN — AP Photo)

Bench mob leading Pistons’ comeback efforts: ‘Those guys are dependable’

DETROIT — Slow starts have been a significant issue for the Pistons through the first five games. They have yet to win a first quarter and have consistently ranked near the bottom in every statistical category.

The Pistons rank 30th in points per game (25.6) and field goal percentage (36.8%) in the first quarter heading into Saturday’s interconference match against the Dallas Mavericks in Mexico City. Detroit also ranks 27th in points allowed in the first quarter, giving up an average of 34 points.

From the coaching staff to the players, everyone has emphasized the importance of solving their first-quarter woes, but no one can pinpoint the logic behind the team’s subpar starts.

“There are a lot of things we can point out, but we just have to self-reflect and see what is going on. Eliminate the problem and go out there and try to (solve) it,” forward Ron Holland II said.

The slow starts have forced the Pistons to rely on their resilience to claw back into the game. Playing catch-up has led to a 3-2 start to the season.

While Cade Cunningham’s second-half average of 14.2 points on 44.2% shooting has been a central figure in Detroit’s comeback efforts, nothing has been more essential to the Pistons’ rally success than the production from the bench.

“If there is a slow start, the bench mob, we can get into the game and bring the energy. That is what we are here for,” Holland said. “As a bench mob member, we are all waiting for our names to be called. Once we get out there, we are like, ‘Let’s do it, we are here now,’ no matter how the game is going. If the first five get off to a great start, we want to keep it going. If they get off to a slow start, we want to lift them so we can get a run going.”

The Pistons’ bench has been one of the most productive in the league. Detroit’s reserve unit ranks 10th in scoring league-wide, averaging 40.2 points per game while shooting 44.2% from the field. On defense, they have held opponents to an average of 43.4 points per game.

While averaging 11.6 points, Holland has taken the helm as the unit’s leading scorer. Still, the Pistons’ bench production has been a collective effort, with Javonte Green and Isaiah Stewart displaying their two-way talents and leading the Pistons in 3-point field goal percentage at 41.7% and 58.3%, respectively.

Having a greater offensive responsibility has not hindered Stewart’s role as Detroit’s defensive anchor. He is in a four-way tie league-wide for the most rejections as a reserve, averaging two blocks per game.

“Those guys are dependable. They’re pros. They work their tails off, and they just make sure that they keep themselves in position to be ready when their numbers are called,” coach J.B. Bickerstaff said. “They’re competitive, they’re team-first guys. They’ve given us a spark, and they’ve changed the game for us when they’ve come in with that energy and tried to propel our starters.”

In each of their three victories, the Pistons have had several players come off the bench and play essential roles. Paul Reed was critical in last week’s 115-111 victory over the Houston Rockets, recording 13 points, nine rebounds and two blocks after the losses of Jalen Duren (ejection) and Stewart (foul trouble).

Reed wasn’t the only reserve to step up for the Pistons in that game. Late in the fourth quarter, two-way guard Daniss Jenkins hit a 3-pointer that gave Detroit a 101-99 lead, as the Pistons’ second unit outscored the Rockets’ bench 43-25.

The Pistons’ bench received an additional boost in Wednesday’s 135-116 victory over the Orlando Magic with Caris LeVert’s return. After missing the last three games due to hamstring tightness, LeVert’s energy and intensity on both ends complemented the second unit.

“We have to start games better, that has been a point of emphasis for us,” LeVert said. “We know once we get back into the game, it’s in our hands. It is tough when you are playing from behind.”

A strong bench unit is crucial for the Pistons to achieve their ambitious goals and expectations, as it can significantly enhance the team’s overall performance.

However, Detroit must find a way to address a troubling trend just nine days into the season. If the Pistons continue to risk slow starts in games, their comeback efforts could eventually lead to disaster.

“I don’t like them (slow starts),” Cunningham said. “I want to start fast. I want to start playing well.”

The Pistons’ bench has provided a much-needed lift through the five first games. (CLARENCE TABB JR. — MediaNews Group)

Pistons’ Robinson ‘sad’ to see former teammate arrested in gambling case

HOUSTON — New Detroit Pistons forward Duncan Robinson doesn’t know all the details surrounding the federal investigations of Miami Heat guard Terry Rozier and Portland Trail Blazers coach Chauncey Billups. The arrest also included former NBA player Damon Jones.

But he does know that Rozier is a friend, and he was “sad” to see his former Heat teammate arrested on Thursday. Rozier and Billups, a former Pistons great, were among the more than 30 people charged with participating in criminal cases alleging sprawling separate schemes to rig sports bets and poker games involving Mafia families, according to federal authorities. Rozier and Robinson played together for two seasons in Miami.

“It’s hard to see, like, omnipresent, the betting stuff is for all of us,” Robinson told The Detroit News on Friday. “Obviously, recently we’ve seen the other side of that. Terry’s a friend, Terry’s a former teammate of mine. That’s tough to see, you know. I don’t know exactly all the details of what happened, but just from, like, a human standpoint, I feel for him, and I was sad to see that.”

The accusations have cast a massive cloud over the NBA and sparked widespread reaction. Pistons coach J.B. Bickerstaff said he has had multiple discussions with his players. While this is an NBA requirement, Bickerstaff has conducted several additional conversations beyond that.

“We just understand how difficult it is for these guys now, the amount of pressure that’s on them, but how careful you have to be,” Bickerstaff said. “Any information that can be spread that’s not available to everybody else, who should you share that information with. Having to have hard conversations with your family, because it could be an innocent thing.

“We have seen now what those things can turn into and how they can spread and just how valuable this information is. It is a difficult situation overall. But once you introduce gambling the way the sports world has now, there are going to be some dangerous situations for everybody. We all need to do a better job of protecting one another.”

The NBA has encountered multiple challenges related to gambling recently. In April 2024, Jontay Porter was issued a lifetime ban after the league’s investigation.

A year later, former Pistons guard Malik Beasley became the subject of a federal gambling investigation, which led Detroit to withdraw its three-year, $42 million offer in June. Although he has been cleared by the NBA, he remains a subject of interest to the FBI.

“It’s a tough situation that you don’t like to see,” Houston Rockets coach Ime Udoka said. “We have a meeting coming up to talk about it to reiterate that point. Don’t know a ton of information on the specifics of those instances, but something you obviously know about players, coaches, and everybody involved, and something you have to stay away from.”

Detroit Pistons forward Duncan Robinson reacts during the first half of a preseason NBA basketball game against the Washington Wizards, Thursday, Oct. 16, 2025, in Detroit. (RYAN SUN — AP Photo)

Cunningham’s late free throws help Pistons beat Rockets 115-111

HOUSTON (AP) — Cade Cunningham scored 21 points and made two free throws with 5.5 seconds left to help the Detroit Pistons hold on to beat the Houston Rockets 115-111 on Friday night.

Detroit coach J.B. Bickerstaff got his 300th career win, making him and his father Bernie Bickerstaff (419) the first father-son duo to in NBA history to each reach 300 career wins.

Paul Reed’s layup made it 113-110 before Houston cut the lead to two when Alperen Sengun made 1 of 2 free throws with 1:32 remaining.

Both teams missed 3-point attempts before Detroit’s Ausar Thompson missed a 3 with 35 seconds left and Reed blocked Sengun’s shot in the lane 16.4 seconds to go.

Houston was forced to foul and Cunningham sunk both free throws to make it 115-111 and give the Pistons their first win of the season after they lost to Chicago in their opener.

Thompson had 19 points for Detroit to outdo identical twin brother Houston’s Amen Thompson, who finished with 10.

Kevin Durant had 37 points for the Rockets and was 16 of 18 from the free throw line. He was 3 of 3 from 3-point range after missing all four of his long-range shots Tuesday in his first game with the Rockets after this summer’s blockbuster trade from Phoenix.

The Pistons led by 5 after a 3-pointer by Cunningham with about 8½ minutes to go before Durant scored all of Houston’s points in an 8-3 run to tie it at 101-all midway through the quarter.

The Rockets trailed by 3 with about five minutes left when Durant tied it at 105 with a 3-pointer.

Detroit used a 6-0 run to take a 111-105 lead with three minutes left. Jabari Smith Jr. hit a 3-pointer for Houston after that and Durant made a pair of free throws to get Houston within 1 with less than two minutes to go.

Up Next

Pistons: Host Boston on Sunday.

Rockets: Host Brooklyn on Monday night.

— By KRISTIE RIEKEN, Associated Press

Detroit Pistons guard Cade Cunningham, left, shoots against Chicago Bulls forward Patrick Williams during the first half of an NBA basketball game in Chicago, Wednesday, Oct. 22, 2025. (NAM Y. HUH — AP Photo)

Detroit Evening Report: Polls show Sheffield in the lead for Detroit’s next mayor

Detroit’s candidates for mayor are in their final weeks of campaigning.  And a new poll shows voters are making up their minds.  

A Detroit News/WDIV-TV poll shows City Council President Mary Sheffield with a commanding lead in the race over Pastor Solomon Kinloch.  The survey…conducted from October 16-18 shows Sheffield supported by about 65% of those surveyed, Kinloch with 14%, and about 20% undecided.  

The Glengariff Group conducted the poll of 500 respondents.  The survey has a margin of error of plus or minus 4.4 percentage points.

Just a reminder: a poll is a snapshot in time of the people surveyed.  Polls don’t vote – people do.  Early voting starts on Saturday.  Election Day is Tuesday, November 4. 

Additional headlines for Wednesday, October 22, 2025

GM Earns 

General Motors reports that it earned $1.3 billion in the third quarter of this year.  The Detroit automaker says its adjusted earnings hit $2.80 per share, surpassing Wall Street analysts’ expectations.  Third quarter revenue passed $48.5 billion.  

The automaker says Cadillac’s North American sales were the best for the first three quarters of the year since 2013 and GMC posted the best year to date sales ever.   GM’s stock price jumped 15% after news of the earnings was released. 

Diwali celebration 

Detroiters will have a chance to learn more about South Asian culture through this week’s Diwali in the D festival.  Diwali is the Hindu celebration of lights, symbolizing the triumph of good over evil. 

Diwali in the D offers free events throughout this week and runs through Saturday. 

First Responders BBQ 

A local veterans’ group is holding a special barbecue in Detroit on Friday.  

Chapter 9 of the Vietnam Veterans of America will hold the event to show its appreciation for the city’s first responders.  Police officers and firefighters are invited to come to the barbecue from noon-5 p.m. on Friday. 

It’s being held at the Chapter 9 headquarters – 2951 Woodward at Temple in Detroit.  That’s just north of Little Caesars’ Arena. 

Smokeless Ban 

Detroit City Council has approved an ordinance banning the use of smokeless tobacco in the city’s sports stadiums.  

Smoking of cigarettes and e-cigarettes has been prohibited in the facilities for years.  City Councilman Fred Durhal says the new measure will help provide a healthier example to Detroit’s young people.  

The new ban applies to Comerica Park, Ford Field and Little Caesars Arena. 

Pistons Opener 

The Detroit Pistons open their new season on the road tonight against the Chicago Bulls.  

Detroit finished last season with 44 wins and 38 losses. Pistons guard Jaden Ivey had knee surgery recently and is expected to miss the next four weeks.  

Tip off at the United Center tonight is at 8 p.m. ET.    

Listen to the latest episode of the “Detroit Evening Report” on Apple Podcasts, Spotify, NPR.org or wherever you get your podcasts.

Trusted, accurate, up-to-date.

WDET strives to make our journalism accessible to everyone. As a public media institution, we maintain our journalistic integrity through independent support from readers like you. If you value WDET as your source of news, music and conversation, please make a gift today.

Donate today »

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Pistons preview: Is Jalen Duren poised for an All-Star season?

What can we expect from the Pistons this season? Coty M. Davis of The Detroit News provides a player-by-player analysis leading into the start of training camp. Next in the series: Jalen Duren

Last season

Jalen Duren left Wells Fargo Center celebrating a team win. The Detroit Pistons avoided a 0-5 start to the 2024-25 season with a 105-95 victory over the Philadelphia 76ers on Oct. 30. But through the celebration, Duren felt frustration on an individual level.

Duren had fouled out. He played 10 scoreless minutes against Philadelphia. After picking up his sixth personal foul early in the fourth quarter, Duren had a dejected expression on his face while walking back to the team bench.

Duren’s poor performance against the 76ers was indicative of the subpar start he had to the year. During the first quarter of the season, Duren struggled to adjust to J.B. Bickerstaff’s coaching philosophies. At times, his hardships led fans to want Isaiah Stewart to take over as the Pistons’ starting center.

Bickerstaff continued to have confidence in Duren despite his struggles. During the second half of the season, Duren was one of the most productive centers in the league. With 28 double-doubles, he averaged 14.0 points, 11.2 rebounds and 1.1 blocks through the final 41 games of the regular season.

Duren reached his peak during the Pistons’ 117-105 victory over the Toronto Raptors on April 4. In that game, he led the short-handed Pistons with 21 points, 18 rebounds, six assists, four blocks and a steal. The game showed a glimpse of Duren’s full potential.

In the first 41 games, he averaged 10.1 points, 9.8 rebounds, and 1.2 blocks.

2025-26 outlook

If Duren can continue his momentum from last season, the 2025-26 campaign could be a breakout year, potentially leading to an All-Star selection come February. Only Ivica Zubac (34) and Nikola Jokić (31) recorded more double-doubles at center than Duren during the final 41 games of the regular season. He also ranked eighth at his position in rebounding.

Duren possesses all the necessary tools to continue establishing himself as one of the league’s best big men. There is still room for Duren to improve defensively. However, he can further distinguish himself from his peers at the position by the Pistons utilizing his playmaking attributes more.

His ability to keep the Pistons’ offense flowing with his passing became one of the central features that helped Detroit become the first team in league history to triple its win total. Duren had 15 games of five or more assists.

In February, during the Pistons’ impressive eight-game winning streak, Duren averaged 4.8 assists. A standout performance to showcase his playmaking skills as a big man occurred in Detroit’s 125-112 victory over the 76ers on Feb. 7, when he recorded a career-high seven assists.

An ascension to All-Star status is crucial for the Pistons’ success next season. It would also be an ideal way for Duren to secure his place with the franchise, as he will be a restricted free agent after this season if he is not extended.

“J.D. is an all-around talent,” Bickerstaff says. “I think it’s one of those things that goes unsaid about him is his ability to pass the ball and play-make. We’ve seen him in situations push the ball the length of the court and make the right read, whether it’s a pass or a finish. We’ve seen him hit cutters and tight spaces. He’s a very good all-around basketball player.”

San Antonio Spurs guard Devin Vassell gets a shot off against Detroit Pistons center Jalen Duren (0) during the first half of an NBA basketball game Tuesday, March 25, 2025, in Detroit. (DUANE BURLESON — AP Photo)

CuriosiD Extra: Filthy Rockwell owns WHATUPDOE!

In the last episode of CuriosiD, WDET’s Russ McNamara took a look at the history and emergence of the Detroit-specific phrase – “What Up Doe”

That led him to Detroit music producer, entrepreneur and philanthropist Filthy Rockwell. He owns the trademark for ‘WHATUPDOE!’.

Rockwell explained why he felt compelled to start his own brand, but not before sharing his own theory about how ‘What Up Doe?’ got popularized.

Rockwell’s theory

Rockwell says he reached out to an unofficial uncle for background—George Clinton. Clinton was no stranger to Detroit, working first as a songwriter at Motown Records and then recording legendary albums here at United Sound Systems.

“I was talking to [Clinton], and I asked him one day…when was the first time he heard ‘What up doe?’ And he said the first time he heard what up though was in the early 70s, and he said he heard it from Amp Fiddler,” Rockwell said.

Fiddler was a legendary Detroit keyboardist who worked with J Dilla, Prince, and Moodyman.

Starting in the mid-1980s, Fiddler toured with Clinton for about a decade.

Fiddler grew up on Detroit’s east side and graduated from Osborne High School. He was an in-demand and working musician up until his untimely death in 2023.

The “What up doe” brand

About that trademark…

“I own the letters W-H-A-T-U-P-D-O-E,” Rockwell said. “If you spell ‘What Up Doe’ like that in any way, put that on anything I own it.”

He says the whole process started out more than a decade ago.

“I didn’t just trademark ‘What Up Doe,’ I turned it into a brand,” Rockwell said. “When I started selling t-shirts and hats and nobody wanted to sell a ‘What Up Doe’ t-shirt or a hat when I started, nobody.”

Rockwell releases some of the gear through his Filthy Americans brand.

He started out selling the clothing at The Jungle Room in Birmingham and Burn Rubber in Royal Oak and Detroit.

Rockwell had a skate shop and event space near West Grand Boulevard and The Lodge, before parking issues and high rent made it difficult to stay open.

Still the popularity of ‘What Up Doe’ endured with a partnership with the Detroit Pistons.

“We just put out the ‘What Up Doe’ hat at the end of last season before the playoffs, and it just went, went really, really crazy,” Rockwell said. “We gonna do more, drop new designs and show more Detroit pride.”

Though he says the meaning behind all of this is much more than merchandising.

“It wasn’t about just throwing something on a t shirt or a hat. It’s not about that. ‘What Up Doe’ means so much more,” Rockwell said. “It’s about ‘What Up Doe’ with love from Detroit.”

 

Support local journalism.

WDET strives to cover what’s happening in your community. As a public media institution, we maintain our ability to explore the music and culture of our region through independent support from readers like you. If you value WDET as your source of news, music and conversation, please make a gift today.

The post CuriosiD Extra: Filthy Rockwell owns WHATUPDOE! appeared first on WDET 101.9 FM.

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