The American-born NBA superstar is disappearing. Enter Cooper Flagg
On the eve of the NBA draft, Shai Gilgeous-Alexander paraded through the streets of Oklahoma City, shirtless and with a Canadian flag wrapped around his waist. Joy finally infiltrated his cool and quiet demeanor. He swaggered about, embracing being The Man, leaning into his full superstar identity: champion, deadly scorer, regular season and Finals MVP, the latest player born outside the United States to stake a claim as the best hooper in the world.
Consider the scene a prologue to the NBA story of Cooper Flagg, the 18-year-old with sky-born ability who enters the league as the new great American hope in an era ruled by international stars.
It shouldn’t matter, yet it does. The NBA is still an American league, regardless of whether its alpha star hails from New York City or French Lick, Indiana; Athens, Greece, or Sombor, Serbia. Basketball globalization has helped make the sport more lucrative, epitomized by the news last week that a majority stake in the Los Angeles Lakers will be sold at a record-setting $10 billion valuation. Nevertheless, this nation’s roundball ego won’t allow the game to diversify without concern that our players are losing their edge.
It’s never simply amazing that the game has grown across so many borders that Gilgeous-Alexander, Nikola Jokic and Giannis Antetokounmpo have driven the bus for three of the past five champions. The discourse always includes criticism that America doesn’t have sufficient representation among the best of the best.
The depth of U.S. talent remains untouchable, which is why Team USA has won five straight Olympic gold medals. But the hierarchy is changing. It’s most noticeable at the MVP level, where the award has gone to foreign-born players the past seven years. An American hasn’t finished in the top three of MVP voting since Stephen Curry placed third in 2021.
On Wednesday night, when the Dallas Mavericks made the no-brainer decision to draft Flagg No. 1 overall, he stepped into the spotlight wearing a dark blue three-piece suit and a black tie. A goatee in training decorated his face. The hairy effort only added to his boyish charm.
Flagg, who won’t turn 19 until December, has experienced hype for the past four years. He keeps proving worthy of the attention. His reputation rose to a preposterous level last summer after he impressed during scrimmages with Team USA as it prepared for the Paris Olympics. Then he went to Duke, won national player of the year as a freshman and led the Blue Devils to the Final Four.
Now in the NBA, his development will mean much to the perception of American pro ballers. It’s an unfair burden, but there’s hope that he can offset the dearth of 25-and-under American players capable of dominating the league. Anthony Edwards has MVP talent. But the other candidates, including Zion Williamson and Ja Morant, have struggled with injuries and off-court troubles.
In every generation, there are only a handful of stars who can define an era. Because the Williamson generation has yet to step forward, aging stars such as LeBron James, Curry and Kevin Durant have lingered as the standard for too long. As a result, the 35-year-old James Harden is the youngest former American MVP in the league. Jaylen Brown, 28, is the only active American Finals MVP under 30. But despite being a four-time all-star and the first NBA player to sign a $300 million contract, Brown is not a top-shelf star.
Does Flagg have the game and magnetism to be the alpha star? He might, but he’s not the once-every-two-decades prospect that James and Victor Wembanyama were. His skill set is a notch below, but with his drive and competitiveness, Flagg still might rule the league.
During a media session after Dallas selected him, a reporter asked Flagg if he will try to win a championship as a rookie. It’s a feat that a No. 1 pick hasn’t accomplished since Magic Johnson did it 45 years ago. Yet Flagg refused to admit the thought was unrealistic.
“Of course,” he said. “Of course, yeah. My mindset has always been to be a winner. So I’m going to try to win as hard as I can everywhere I go. I’m looking forward to being successful and winning a lot of games, for sure.”
As a public figure, Flagg can be robotic and a little shy. But even in those moments, you notice hints of charisma. On the court, his personality shines. He has an intensity that complements his athleticism. He’s a highlight dunk or blocked shot waiting to happen. His game defies racial stereotypes, which will enhance his marketability.
The question about the kid from Newport, Maine, has never been whether he would be a significant player. The debate centers on how big a star can be. For the sake of basketball discourse in this country, he needs to be more than the safe pick.
After Gilgeous-Alexander won the MVP, ESPN led a chorus of “What’s wrong with American basketball?” Most of the conversation veered into tropes about the soft and spoiled athletes.
“Most of these successful international guys either are influenced heavily by American basketball culture, played high school ball in America, some even went to college here,” Durant wrote on X in May. “This whole convo is trash, basketball is a universal language, some people have different dialect. Some states teach the game different than other states, who says there’s a perfect way to teach the game?’”
The basketball culture has its problems. But some of the criticism lacks depth. It’s irresponsible to scream crisis when 12 of the 15 players named to the 2025 all-NBA teams were Americans. But the three others – Gilgeous-Alexander, Jokic and Antetokounmpo – are the best players in the league.
And Luka Doncic probably has a couple of MVP seasons in him.
And Wembanyama is something we’ve never seen.
That’s just five international superstars, but they’re enough to take every spot-on the all-NBA first team.
When the 2024-25 season began, a record-tying 125 players from other countries made the opening night rosters. That’s about a quarter of the league. But there’s so much talent among those players that NBA Commissioner Adam Silver is formulating a USA-vs.-World format at the 2026 All-Star Game.
The U.S. could use some of Flagg’s fearlessness. When Edwards was asked last season about being the face of the NBA, he declared, “That’s what they got Wemby for.” If his honesty was refreshing, his resignation was shocking. Edwards wants to hoop without responsibility. But the NBA was built on legends who welcomed the task of carrying the league.
America needs to replenish its talent at the highest tier of NBA stardom. Flagg doesn’t back down from any challenge. An entire nation now hopes his game matches his mentality.