The Big Ten and SEC are fighting over how to fix the sport they broke
Nothing builds anticipation for a new college football season like carping about future playoff restructuring. Here we go again, letting the politics of an exhausting, never-content, always-bracing-for-mayhem sport overshadow the fun on the horizon. The 2025 campaign hasn’t had its first game, and the parents already are arguing about the seating chart at their grandchild’s wedding.
College football refuses to stay in the moment. There is too much money to pursue. There are too many factions to satisfy. There is too much power to protect, even if it results in compromises that threaten the stability and long-term interests of a sport rooted in tradition. The latest ego-driven nonsense involves the Big Ten, which floated the idea of expanding the playoff from 12 participants to a 24- or 28-team format. It’s probably a ploy to motivate other stakeholders to support a 16-team setup that the Big Ten prefers.
Despite the chatter – okay, outrage – the Big Ten stirred, it’s not worth debating the merits of a supa-dupa playoff because the conference’s goal was to be preposterous. Such disingenuous tactics come with the warning that, if the Big Ten isn’t guaranteed a larger plate of food, it just might yank the tablecloth and ruin everybody’s meal.
College football stopped dealing in good faith long ago. Maybe it never did. Determining a true national champion isn’t the objective; forging tenuous alliances to fatten the revenue stream is. Every program is for itself until forced to profit together. At the Football Bowl Subdivision level, it took the sport 145 years just to create a miniature, four-team playoff in 2014. That lasted 10 years, and then it became clear that expanding to 12 would be more lucrative. In 2021, a wave of conference realignment began that resulted in the obliteration of the Pac-12, once the jewel of West Coast football.
All of a sudden, with the SEC and Big Ten swelling to a combined 34 schools, it only made sense to alter the postseason. But amid all the chaos, the conferences agreed to stop eating each other and expand the playoff to 12 teams for the 2024 and 2025 seasons. The temporary solution made the current fight inevitable.
In March 2024, ESPN and the College Football Playoff agreed to a six-year, $7.8 billion contract that begins in 2026 and runs through the 2031 season. The playoff field can grow or remain the same. But the power dynamics behind the format have changed. The current system required Notre Dame and the 10 conference commissioners to reach a consensus. In the new deal, the SEC and Big Ten hold the control, and their only obligation is to discuss matters with Notre Dame and the eight other conferences.
In earlier discussions, SEC Commissioner Greg Sankey expressed interest in a “5+11” expanded format: five automatic bids, 11 at-large bids. Big Ten Commissioner Tony Petitti has been more enthusiastic about a “4-4-2-2-1-3” structure: four automatic bids apiece for the Big Ten and SEC, two each for the ACC and Big 12, one for the highest-ranked conference champion outside of the Power Four leagues and three at-large bids.
One structure is as clean as it gets in college football. The other is tough to remember and, sadly, is most representative of the mess the super conferences have made. With its incomparable depth, the SEC would collect plenty of its proposed 11 at-large bids every season. In comparison, the Big Ten is more top-heavy, which is why four guaranteed seats at the table appeals to Petitti. The Big Ten dreams of a scenario in which its third and fourth automatic bids could be decided via play-in games, a possible engine to drive big-time money from television as well as ticket sales.
The flip side of stacking automatic bids for major conferences is that you’re forcing a structure – for appeasement purposes – that could produce weaker fields in some seasons.
The SEC and Big Ten have until Dec. 1 to agree on a format. With the Big Ten throwing 28-team haymakers with 3½ months left, it will be an obstacle to find middle ground.
“I think there’s this notion that there has to be this magic moment, and something has to happen with expansion, and it has to be forced,” Sankey said last month.
It seems he would be okay remaining in stare mode until the clock expires.
“That’s fine,” Sankey said. “We have a 12-team playoff, five conference champions. That can stay if we can’t agree.”
Petitti has tried to be similarly chill. Even as decision time looms, he has said, “I’m not going to put any deadline on it.” But this new idea sparked reaction and raised the urgency to a level that felt on par with next week’s Texas-Ohio State showdown.
Perhaps that’s a sign to stand down and stop changing a sport that has changed dramatically the past few years.
Playoff expansion is the most popular and laziest answer to drive revenue. It’s happening in every sport. Television and streaming companies always want more sports inventory. But college football can withstand only so much expansion – from the toll on players’ bodies and academic requirements, to the audience’s bandwidth, to the quality of play.
Last season, the first with a 12-team tournament, nine of the 11 playoff games were decided by double figures. Growing the field to 16 could result in nothing more than four more mediocre games. Growing beyond 16 would ensure early-round snoozers. The transfer portal and pay-for-play allowances increased parity in college football, but there’s still a significant gap between the top tier and the rest of the contenders. Watering down the product will just make that reality clearer to viewers.
For the most compelling tournament, eight teams would be the perfect number. Twelve makes it just inclusive enough to pretend to be a national competition with access for all. Right now, anything bigger does nothing more than massage the shoulders of the most powerful conferences.
Let ’em stew for a while. Let us adjust to all of the recent change. You shouldn’t need to buy a new handbook every year to know how college football functions.
There is no perfect playoff format for a sport that doesn’t truly believe it needs a playoff. It’s just a mechanism for money, pride and status. In this case, the status quo doesn’t mean irresolution. For this warring sport, it would feel a lot like peace.