Downtown Royal Oak has always had a tasty food scene, and from July 3 to July 6, it will be highlighted by the Royal Oak Taco Festival.

This celebration includes plenty of family fun with music, Lucha Libre wrestling, special guests and, of course, Tacos. The deliciously fun-filled street festival will feature Mucho show-stopping entertainment, including live local music, DJs and street performers, taco eating contests, a variety of free activities and plenty of tantalizing tacos and tequila.

This year’s festival will showcase a delicious mix of over 50 taco vendors and food trucks serving everything from classic tacos to creative culinary mashups. Guests can look forward to a variety of mouthwatering options, including steak and fish, as well as vegetarian fare, along with summer favorites like BBQ, deep-fried treats, and shaved ice.

Newcomers and fan favorites, including The Taco Cartel, Dos Locos Burritos, Mezcal, Real Taco Express, Galindo’s, Azteca, Xav’s Jammin Caribbean, and Cousins Maine Lobster, are part of the lineup.

Jon Witz has led the event’s planning and is looking forward to a downtown packed with taco lovers.

“We have a new layout for this year, featuring a stage now in Centennial Commons, where DJs and top bands will perform,” Witz said. “We’re expecting 40 to 50 restaurants.”

A new addition to the entertainment lineup will be mechanical bull riding south of City Hall, along with Lucha Libre wrestling inside the Farmer’s Market.

“We’ve rearranged everything with a fresh layout, an array of great foods, new activities, and mechanical bull riding, taco eating contests, sales, and cannabis consumption. We’ll be here for the second year in a row, and we’ve got a lot of stuff brewing, so we’re pumped,” Witz said. “Tame the bull and tame your appetite should definitely be the theme.”

The event has averaged more than 50,000 attendees over the past three years, and Witz expects the same turnout for this year’s event. Pre-purchased tickets are $8 each, but a family pack of four is available at $6 per ticket. During the week of the event, individual tickets will be $10. At the gate, the cost will be $12.

“It’s definitely an incentive to save half off your ticket if you buy now versus during the show. The ticket gets you in, and the tacos and tequila are extra. But there’s a lot of entertainment value built in, and we have many reasonably priced tacos and taco trucks. I think everybody’s fine. It’s a good competitive marketplace with amazing food. And, you know, we have most of our great restaurants returning for another go-around this year.”

The ticket/wristband also includes the wrestling event and all activities and entertainment.

“Those wristbands are coded for each day, allowing you to go in and out. You can enjoy yourself, and many people will appreciate sitting in a cafe in Royal Oak or getting an ice cream somewhere after enjoying the music.”

Witz noted that “old school comedian Tommy Chong” is set to appear as part of the festival entertainment. The iconic actor, best-selling author, Grammy Award-winning comedian, activist and cannabis advocate will be on hand for a special appearance on July 5 and 6 for meet and greet and photos.

Several stages will be set up with entertainment for everyone. The Soaring Eagle Stage will feature Kalysta, Nique Love Rhodes & The NLR Experience, Detroit Fury, McKayla Prew, Shotgun Soul, Julian Joel, New Relatives and Ryan Jay.

The Michigan Lottery Stage will spotlight Turner Porter, The Bores, Alise King, Delaney Morgan, RJ Redline, Stonelore, The Warped Tourists, Glencoe, The Twisted Lemon Blues Band, The Ruiners, Thunderbuck, SHÜ, Carley Lusk’s, Kayfabe: thepplsband, and the Martin Chaparro Trio.

The JARS Stage will feature Reeds & Steel, Metawav, Good Folk, The Outfit, DJ Dirty White, Dru Ruiz, Ernesto Villarreal and Friends, Esshaki, TWIZT, Rebecca Cameron and DJ Cisco.

The Royal Oak Downtown Development Authority Kids Stage, where laughter, learning and live entertainment come together all weekend long. Juggler Tim Salisbury, Zippity 2 Guys & A Guitar and experience the mind-blowing vocal talents of Beatbox Jake. Cool Tricks & Funny Stuff, interactive hula hoop fun with Nat Spinz, and a special appearance by the Michigan Science Center, whose “Amazing Astronomy” show launches kids on an out-of-this-world adventure through the stars. With hands-on experiences and crowd-engaging acts throughout the day, the Kids Stage is the ultimate destination for curious minds, big imaginations and endless smiles.

The Royal Oak DDA Kids’ Zone, located in a lot by the district courthouse, will feature a variety of free, family-friendly fun. Enjoy bounce houses featuring a giant slide, while older kids can test their skills at basketball double-shot and quarterback blitz challenges. Budding artists will appreciate the creative stations that include face painting and hands-on crafts like DIY luchador masks, maracas, walking paper tacos, and colorful sombreros. With even more surprises ahead, the Kids’ Zone promises an unforgettable adventure for families at Royal Oak Taco Fest.

The JARS Cannabis Lounge returns as one of Michigan’s few festival-based cannabis retail and consumption experiences. Dubbed “The Trap,” this 21+ space offers a relaxed, curated environment for adult guests, set apart from the festival buzz, main family and food areas but very much a part of the vibe.

Participants who believe they can eat three tacos as quickly as possible without drinking water are invited to join the taco eating contest presented by Condado Tacos Royal Oak. Contestants who manage to eat all three tacos completely, leaving no scraps of lettuce or cheese behind, will receive vouchers for food trucks at the festival and two VIP tickets to Soaring Eagle Arts, Beats & Eats 2025 concerts for the night of their choice.

The vibrant sounds of Mariachi Jalisco, one of Detroit’s most celebrated mariachi ensembles, will bring the heart of Mexico to the festival streets. With rich harmonies of trumpets, guitars and violins, these strolling performers will serenade guests throughout the festival footprint, creating an authentic and joyful atmosphere steeped in tradition, culture and spirited celebration.

The Motley Misfits, Michigan’s premier troupe of circus-style performance artists, return with an electrifying lineup designed to dazzle audiences of all ages.

Advance tickets for the Royal Oak Taco Fest are now available. The event’s hours are 4-11 p.m. Thursday, July 3; 11 a.m.-11 p.m. Friday, July 4 and Saturday, July 5; and 11 a.m.- 8 p.m. Sunday, July 6. For more information and to purchase tickets in advance, visit RoyalOakTacoFest.com or call 248-541-7550.